About Us The Phil Hoffmann Story
The Phil Hoffmann Story
Phil Hoffmann, Managing Director
B.SC.(HONS) Dip Ed., M.A.C.E., M.A.I.T.T., T.M.
Past Chairman to the Board of the South Australian Tourism Commission, Phil Hoffmann is a graduate of the University of Adelaide and after an early career as Senior Lecturer for Staff Development; has managed and owned large retail and corporate travel agencies over the past twenty eight years. Phil's management techniques constantly embrace global market research, product development, leading edge technology and focusing on a one-to-one approach with his customer base. His strengths lie in identifying new markets, destinational trends and packaging these to the experiential traveller.
Phil Hoffmann has sustained a professional commitment to the development of standards in the travel industry from education and training, through to political, economic and environmental issues. Phil has been a member of the Australian Federation of Travel Agents (AFTA) State Committee for 25 years, 11 of which as Chapter Chairman. Nationally, Phil was appointed AFTA Director for 13 years and was the National President of AFTA for six years and was awarded Life Membership in 2000.
A wealth of business experience and success to his credit, Phil's special areas of interest have been strategy, organisational change, and people. Previous experience in the Travel Industry was gained as Managing Director of Stewart Moffat Travel (SA) from 1974-1990. To pursue his particular “Quality Customer Care Philosophy” that would be second to none in the travel industry, he founded Phil Hoffmann Travel in September 1990 with specialist divisions in Retail, Corporate, Cruise, and Group Travel.
Whilst not actively seeking awards, it was with much pleasure that Phil Hoffmann Travel was voted National Agency of the Year Award on five occasions, and an eight-time winner of the South Australian Agency Of the Year. He was also honoured with numerous American Express Agency of The Year Awards and SA Small Business Regional Awards. Phil Hoffmann Corporate Travel was also voted Australia's No.1 Corporate Agency at the National Travel Industry Awards and an inaugural inductee into the Qantas Platinum Club.
Phil has been an active Member of the ACTA (Adelaide Convention & Tourist Authority) Board and ardently promotes Australian Inbound Tourism. He was presented with a Legend Award in recognition of his outstanding service and support to the National Tourism Industry Training Committee in 1999 and again in 2006.
Phil is a Life Member AFTA (Australian Federation of Travel Agents), the Port Adelaide Football Club (both Power and Magpies) and The Grange Tennis Club. He is also Company Director of Travel Management Services which is an International Network of Personnel Offices based in Singapore and Sydney, and a Company Director of CruiseCo - a Sydney based wholesale fly/cruise company.
