Bula Fiji

With more than 300 islands fringed by alabaster beaches and cobalt waters strewn with Technicolor coral reefs, perfect weather year-round, some of the friendliest people on the planet  imbued with the famous ‘Bula Spirit’, it’s small wonder that Fiji remains firmly fixed as a favourite overseas holiday destination for Australians. 

Welcoming tourism for decades, Fiji is a destination that delivers the holiday dream. Whilst families, couples and honeymooners have traditionally formed the bulk of the annual visitor intake (close on 670,000 international travellers –including some 350,000 Australians), the ever-evolving Fiji of today caters to just about everyone.  From romantic hideaways to fun-filled family holidays, from lush, luxury island resorts to boutique cruising, world-class spas and a huge range of soft adventure activities, Fiji offers something for everyone and most importantly of all, irrespective of budget. 

Be it a first, second or third-time visit, there is always a smorgasbord of options. Hotel and resort choice has never been greater with new locations on offer right across the entire archipelago.

Those that arrive with notions of exotic cocktails on pristine beaches are seldom disappointed. The underwater scenery in Fiji is nothing short of spectacular and some of the finest, and most accessible, dives in the Pacific can be found here. Fiji’s reputation as the 'soft coral capital of the world' is well justified and with the opening of the country's first overwater bungalow resort  - Likuliku Lagoon Resort, Fiji remains flushed with suntanned visitors intent on finding Nemo in this South Sea Eden.

For those who love to be pampered, Fiji now offers more dedicated spas in more locations than most other overseas destinations – from Vomo Island resort in the Northern Mamanucas to the Outrigger on the Lagoon’s Bebi Spa, the Shangri-La’s the Fijian’s Chi Spa and the recently-opened InterContinental Fiji Golf Resort & Spa at Natadola Beach on the main island of Viti Levu.

And for those looking for excitement,  Fiji now rivals any destination in the world with its ever-growing range of thrill-laden activities firmly establishing the destination as the ‘soft adventure capital’ of the South Pacific  - from zip lining, white water rafting and surfing to jet boating, hot air ballooning and 4WD trekking to name just a few of the myriad activities.

Cruise options also abound with both Blue Lagoon Cruises, and Captain Cook Cruises offering a huge variety of relaxing cruise options in the destination’s pristine Mananuca and Yasawa Islands.

Getting back to the Fijian term ‘Bula Spirit’, it’s a unique concept that can’t be faxed or emailed. ‘Bula’ can only be experienced from hand to hand, eye to eye and heart to heart. And, it is without doubt one of the biggest reasons global travellers keeping returning to Fiji year after year. The heartfelt ‘Bula Spirit’ of the Fijian people is what makes a holiday special in Fiji, and sets it apart from the rest of the world. Come to Fiji and experience the ‘Bula Spirit’ for yourself. We like to think it’s pretty special.