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Managing Director & CEO Peter Williams, joined the company in 1993. Establishing himself at Glenelg with a passion for exceptional service and people management, Peter opened Phil Hoffmann Travel’s second branch at Norwood in 1996 as Branch Manager.

Returning to Glenelg in 2003 as a Director, Peter’s strategic vision for growth and diversity across the business has seen Phil Hoffmann Travel grow to 9 locations across South Australia, offering the company sustainability and the consumer competitive choice. An ability to embrace technology coupled with a drive to offer exclusive products negotiated through superior supplier relationships, has seen the business lead the market nationally in numerous destinations and products, whilst recognised by industry peers culminating in many national awards.

Peter lists his passions as family & friends, travel, people management, business marketing and sport (cricket, AFL & Golf).

travel tip

  • Make sure you purchase a multi-currency Cash Passport card when travelling internationally. A secure and convenient way to carry foreign exchange.